White Gold is an 18k (750) case material made by alloying pure yellow gold with white metals like palladium, nickel and silver, sometimes a little zinc: 75 percent gold, the rest there to lift the color. The alloy on its own is not truly white but a faint creamy yellow, so most makers rhodium-plate the case to deliver that bright, cool, silvery surface. Over years of wear the rhodium gradually thins and the warmer base tone begins to show through. Some houses sidestep this entirely: Vacheron Constantin raised its palladium content to roughly 15 percent back in 2007 for lasting whiteness without plating. Because the metal runs around 15.2 to 15.9 g/cm3, a white gold case is noticeably heavier than steel, and that heft on the wrist is usually the first tell.
Real examples span the field. The Rolex Day-Date 40 in white gold (ref 228239) on a President bracelet retails around $51,600, while the diamond Lady-Datejust 279459RBR climbs to about $110,000. Patek Philippe's steel Nautilus 5711 ran from 2006 to 2021 and is now out of the catalog; its white gold successor, the 5811/1G launched in 2022, lists near $89,767 and trades closer to $150,000 on the secondary market. Omega's Speedmaster Moonwatch Canopus Gold (ref 310.60.42.50.02.001) uses an unplated alloy of platinum, rhodium, palladium and gold, weighs about 235 grams, and looks startlingly like a steel Speedmaster. The A. Lange & Sohne Lange 1 and the Audemars Piguet Royal Oak are also offered in white gold.
A few things to look for when buying. Brands using unplated alloys, Omega's Canopus and Vacheron's high-palladium recipe, hold their color and ask for less upkeep; classic rhodium-plated white gold can warm slightly at the edges over years of hard wear and may need re-plating. White Gold suits the buyer who wants the look of steel with the substance of a precious metal, carrying real value without announcing it. The trade-offs are weight, a premium over yellow gold, and the fact that from across a room it reads as steel. After the 2025 US tariff of 10 percent on Swiss imports, gold models rose roughly 8 percent at Patek and 10 percent at AP, so verify current list prices.
If you have a nickel sensitivity, seek out palladium-based white gold; most modern luxury makers already use nickel-free formulas. Buying pre-owned, check whether the case has been re-plated and inspect the lug edges for wear, because an original, unpolished surface affects both the look and the resale value.