Citizen Eco-Drive EW1264-50A, 25mm, White Dial
Citizen Eco-Drive 25mm, White Dial Two-Tone Stainless Steel Bracelet
The Citizen EW1264-50A is a women's solar-powered analog watch featuring a 25mm stainless steel case, white dial, and a practical date complication.
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About this item
- Timeless styling for versatile wear
- Features 3 hands and a date display
- Crafted from two-tone stainless steel
- Equipped with luminous hands and mineral crystal
- Water resistant up to 30 meters
Top Highlights
- Brand
- Citizen
- Model Name
- Eco-Drive
- Model Number
- EW1264-50A
- Department
- Watches
- Item Type
- Watch
- Manufacturer
- Citizen
- First Available
- November 15, 2023
Features & Specs
- Display
- Analog
- Movement Type
- Japanese quartz
- Caliber
- E011
- Power Source
- Solar Powered
- Additional Features
- Solar
- Complications
- Date
- Battery
- No battery (solar)
- Strap Type
- Bracelet
- Case Material
- Stainless steel
- Case Size
- 25.0 mm
- Case Thickness
- 7.0 mm
- Lug Width
- 13.0 mm
- Weight
- 54.0 g
- Water Resistance
- 30 m
- Sport Type
- Walking
- Strap
- Stainless steel
- Clasp
- Fold-over-clasp-with-double-push-button-safety
- Closure Type
- Snap
- Crystal
- Mineral crystal
- Dimensions
- 4.8 x 4.5 x 3.8 inches; 1.9 ounces
Style
- Style Name
- Watches
- Dial Shape
- Round
- Dial Color
- White
- Band Color
- Two-Tone
- Theme
- Elegant & Modern
- Face Style
- Simple
- Dial Markers
- Luminous
Is this watch big or small?
93% of the watches we list are bigger than this one
The most common size is 40 mm (249 models). 33 models are 25 mm, like this one.
All our watch size dataDescription
The Citizen EW1264-50A is a refined and practical timepiece designed for the modern woman who values both elegance and convenience. This watch, with its classic aesthetic, seamlessly transitions from professional settings to casual outings, making it a versatile accessory for everyday wear.
Powered by a Japanese solar quartz movement, the EW1264-50A eliminates the need for regular battery replacements by converting any light source into energy. It features a modest 25mm stainless steel case paired with a clean white dial, offering a subtle yet sophisticated presence on the wrist. Protection is provided by a durable mineral crystal, while the two-tone stainless steel bracelet ensures a secure and comfortable fit.
While the 30 meters of water resistance makes this watch suitable for everyday splashes and light rain, it is not designed for swimming or diving. The mineral crystal, though robust, is more susceptible to scratches compared to a sapphire crystal, a consideration for those with an active lifestyle. This model is ideal for those seeking a low-maintenance, elegant watch that combines classic design with modern solar technology.
Frequently Asked Questions
Is the Citizen EW1264-50A suitable for daily wear?
Yes, the Citizen EW1264-50A is designed for daily wear, offering a timeless style and the convenience of Eco-Drive solar power. Its durable stainless steel construction and mineral crystal make it robust enough for everyday activities.
Can I swim or shower with this watch?
The Citizen EW1264-50A has a water resistance of 30 meters, meaning it can withstand splashes and light rain. However, it is not recommended for swimming, showering, or any prolonged water immersion.
How does the Eco-Drive technology work, and does it require battery changes?
Citizen's Eco-Drive technology converts any light source into energy, storing it in a power cell. This means the watch never needs a battery change, providing continuous and reliable operation as long as it's exposed to light.
What wrist size is this 25mm watch suitable for?
With its 25mm case size, the Citizen EW1264-50A is generally suitable for smaller to medium wrist sizes, typically fitting wrists from 5.5 to 7 inches comfortably. It offers a delicate and elegant presence.
What is the difference between this model and other quartz watches?
The primary difference for the Citizen EW1264-50A versus standard quartz watches is its Eco-Drive solar movement, which eliminates the need for battery replacements. This offers greater convenience and environmental benefits compared to traditional battery-powered alternatives.
How often does this Eco-Drive watch need servicing?
Eco-Drive watches like the Citizen EW1264-50A are known for their low maintenance. While a full service might be recommended every 10-15 years, regular exposure to light is usually sufficient for its solar quartz movement to function optimally.
Editor's take
The Citizen EW1264-50A is a refined and practical timepiece designed for the modern woman who values both elegance and convenience. As part of Citizen's renowned Eco-Drive collection, this model embodies a commitment to sustainable watchmaking, offering a reliable and stylish accessory for everyday wear. Its classic aesthetic ensures it remains a versatile choice, seamlessly transitioning from professional settings to casual outings.
At its core, the EW1264-50A is powered by a Japanese solar quartz movement, eliminating the need for regular battery replacements by converting any light source into energy. The watch features a modest 25mm stainless steel case paired with a clean white dial, offering a subtle yet sophisticated presence. Protection is provided by a durable mineral crystal, while the two-tone stainless steel bracelet with a fold-over clasp with double push-button safety ensures a secure and comfortable fit.
While the 30 meters of water resistance makes this watch suitable for everyday splashes and light rain, it is not designed for swimming or diving, a common limitation for dressier timepieces. Furthermore, the mineral crystal, though robust, is more susceptible to scratches compared to a sapphire crystal, a consideration for those with an active lifestyle. The relatively small 25mm case size might also be a point of contention for individuals who prefer a more substantial wrist presence.
Ultimately, the Citizen EW1264-50A is an excellent choice for individuals seeking a low-maintenance, elegant watch that combines classic design with modern solar technology. Its Eco-Drive technology offers unparalleled convenience, making it a thoughtful gift or a reliable daily companion. For those prioritizing extreme durability or higher water resistance, exploring Citizen's sportier collections or models featuring sapphire glass might be a more suitable alternative.
In categories
From the manufacturer

Forty Years of Eco-Drive
For over 40 years, Citizen's proprietary Eco-Drive technology has served as the prime example of how the brand is dedicated to the world and making its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need for any battery replacement. Using renewable energy to keep Citizen Eco-Drive watches running forever.

Robust Case and Strap
This Eco-Drive model, reference EW1264-50A, is housed in a 25.0mm stainless steel case. The dial is protected by a mineral crystal, offering clear visibility and scratch resistance. Its stainless steel strap and 30m water resistance ensure practical durability for everyday wear.
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