How Much More Do Casio Watches Cost in Europe? 102 Models on Amazon US, UK and Germany
Serdar D.Watch EditorQuite a bit more, and mostly at the cheap end. Across 102 Casio models listed on all three Amazon stores, the median model costs 44% more in Germany and 35% more in the UK than in the US at the ECB rate of 19 October 2026. Taking out VAT still leaves Germany 21% and the UK 12% above the US.
Key takeaways
- On the median model, Amazon Germany is 44% and Amazon UK 35% above Amazon US (VAT included, US prices before sales tax).
- Without VAT the gap is 21% for Germany and 12% for the UK.
- Under $30 in the US the gap grows to 70% for Germany and 49% for the UK; 12 models cost more than double in Germany.
What we compared
We track watch prices on Amazon in the US, the UK and Germany. For this piece we took every Casio in our catalog that is listed on all three stores and had a price from the past seven days on each of them: 102 models. UK and German prices were converted to US dollars at the European Central Bank reference rate of 19 October 2026 (1 euro = 1.1225 dollars, 1 pound = 1.333 dollars).
UK and German prices include VAT, US prices do not include sales tax. So we show two comparisons: the price you see, and the price with 19% (Germany) and 20% (UK) VAT taken out.
The median Casio
| UK vs US | Germany vs US | |
|---|---|---|
| Price you see | +35% | +44% |
| Without VAT | +12% | +21% |
The US was the cheapest of the three for 87 of the 102 models, the UK for 9 and Germany for 6.
The cheaper the Casio, the bigger the gap
| US price | Models | UK vs US | Germany vs US |
|---|---|---|---|
| Under $30 | 30 | +49% | +70% |
| $30 to $60 | 57 | +34% | +44% |
| $60 to $120 | 14 | +22% | +24% |
| Over $120 | 1 | ±0% | −11% |
The 31 basic digital and calculator models (W-218H, F-108WH, CA-53W, LA-20WH, WS-1400H and similar) come out at +68% in Germany and +40% in the UK. Twelve models cost more than twice as much in Germany as in the US.
Where Europe is cheaper
A handful of listings go the other way. All three F-91W listings we track are cheapest in the UK. The steel AE-1200WHD, two of the four MQ-24 listings and one of the two gold A168WG listings are also cheaper in Europe than in the US, while the resin AE-1200WH costs about twice as much in Germany.
All 102 models
Sorted by the German gap. Each model links to its page on our site, where the current price in each country is shown.
Limits of this data
These are Amazon listing prices, some from third-party sellers, and Amazon changes them often, so single models can move a lot from day to day. Our catalog covers the Casios we have added, not every model Casio makes. Sales tax in the US depends on the state and is not included.
Frequently asked questions
Are Casio watches more expensive in Europe than in the US?
Yes, on most models. Across 102 Casios on Amazon, the median model costs 44% more in Germany and 35% more in the UK than in the US (19 October 2026, VAT included). Without VAT the gap is 21% and 12%.
Which Casio watches are cheaper in Europe?
In our data all three F-91W listings were cheapest in the UK, and the steel AE-1200WHD, two of the four MQ-24 listings and one gold A168WG listing were cheaper in Europe than in the US.
About the author
Serdar D.Watch Editor
View profileSerdar D. is the editor at BraveryWatch. He believes a good watch should be not just expensive but right. He gets deep into the details, then turns them into something that is genuinely a pleasure to read. He gives relaxed, useful advice through the eyes of someone who truly cares about watches.