How Much More Do Invicta Watches Cost in Europe? Well Beyond the VAT
Serdar D.Watch EditorRoughly two fifths more in the UK and close to half more in Germany, and VAT accounts for only part of it. Across 269 Invicta models listed on all three Amazon sites, the median model costs 39% more in the UK and 46% more in Germany than in the US at the ECB rate of 21 October 2026. Take out the 20% UK VAT and the 19% German VAT and it is still 16% and 22% dearer. Of the four brands we have compared so far, only Casio comes close, and only in Germany.
Key takeaways
- On the median model, Amazon UK is 39% and Amazon Germany 46% above Amazon US (VAT included, US prices before sales tax); without VAT the gap is still 16% and 22%.
- Amazon US was the cheapest of the three for 254 of the 269 models, and with VAT taken out it still was for 237.
- Germany adds more than the UK in every line except the Angel; the Pro Diver, a third of the models, is 41% above the US price in the UK and 55% in Germany.
What we compared
We track watch prices on Amazon in the US, the UK and Germany. For this piece we took every Invicta in our catalogue that is listed on all three sites and had a price from the past seven days on each of them: 269 models. UK and German prices were converted to US dollars at the European Central Bank reference rate of 21 October 2026 (1 euro = 1.1234 dollars, 1 pound = 1.3402 dollars), the latest rate published when we pulled the prices on 22 October.
UK and German prices include VAT, US prices do not include sales tax. So we show two comparisons: the price on the page, and the price with 20% (UK) and 19% (Germany) VAT taken out.
The median Invicta
| UK vs US | Germany vs US | |
|---|---|---|
| Price on the page | +39% | +46% |
| Without VAT | +16% | +22% |
The US was the cheapest of the three for 254 of the 269 models, the UK for 10 and Germany for 5. Germany came out dearer than the UK for 151 models. On the median model the UK price is close to the US figure, about 4% higher in pounds than in dollars, whereas the German price is about 30% higher in euros.
More than the VAT
Without VAT, 103 of the 269 models are within 10% of their US price in the UK and 65 in Germany. Even then the US is the cheapest of the three for 237 models, the UK for 19 and Germany for 13.
Earlier comparisons using the same method, on 19, 20 and 22 October, put the median Casio 12% above the US price in the UK and 21% in Germany without VAT, the median Timex 11% in both countries and the median Orient 4% and 1%. That gives Invicta the largest gap of the four in the UK, and in Germany it is level with Casio.
By US price
| US price | Models | UK vs US | Germany vs US |
|---|---|---|---|
| Under $50 | 29 | +57% | +61% |
| $50 to $75 | 125 | +39% | +53% |
| $75 to $100 | 83 | +43% | +42% |
| $100 and over | 32 | +24% | +25% |
Most of the Invictas we track, 237 of 269, cost under $100 in the US. Taken row by row, the table suggests the cheapest models carry the biggest gap and that from $100 upwards little more than the VAT is left, 3% (UK) and 5% (Germany) above the US price without VAT. Much of that is down to sorting by the US price itself: a model that happens to be cheap on Amazon US at the moment lands in the cheapest row and shows a big gap, and a model that happens to be dear there lands in the dearest row. Sorted instead by the midpoint between the US price and the average European price without VAT, the cheaper half of the models is 9% above the US price in the UK and 17% in Germany without VAT, and the dearer half 24% and 31%. So we would not claim that cheaper Invictas carry the bigger markup.
Every line
| Line | Models | UK vs US | Germany vs US |
|---|---|---|---|
| Pro Diver | 89 | +41% | +55% |
| Speedway | 31 | +30% | +38% |
| Angel | 30 | +40% | +37% |
| Specialty | 30 | +33% | +47% |
| Bolt | 15 | +27% | +28% |
| Racing | 15 | +31% | +41% |
| Wildflower | 13 | +29% | +54% |
| Aviator | 10 | +31% | +38% |
| I-Force | 10 | +56% | +57% |
| S1 Rally | 8 | +47% | +63% |
| Other models | 18 | +38% | +44% |
Every line costs more in Europe. Germany adds more than the UK in every line apart from the Angel, and for the Bolt and the I-Force the UK and German figures are within a point of each other. The Pro Diver, a third of the models, is 41% above the US price in the UK and 55% in Germany. The Bolt comes closest to the VAT alone, 6% (UK) and 7% (Germany) above the US price without VAT, while the I-Force and the S1 Rally are furthest from it. Lines with 8 to 15 models can shift a lot on a single listing. The other 18 models are two Subaqua Noma III, two Mini, two Sea Vulture, two Vintage, one Venom, one Sea Spider and one Coalition Forces, plus seven models without a line in their name. The Venom 0359 is the only model with Reserve in its name, and there is no Russian Diver, Sea Base, Lupah or Objet D'Art among the 269.
Where Europe is cheaper
Of the 269 models, 15 cost less in the UK or Germany than in the US even with VAT, and three of them cost less in both: the Pro Diver 22971, 33% cheaper in the UK and 23% cheaper in Germany, the Pro Diver 45812, 21% and 23% cheaper, and the Bolt 48866, 10% and 7% cheaper. Both Pro Divers are among the five dearest Invictas on Amazon US in our data. A further eight models are cheaper only in the UK, the Speedway 10712 by the widest margin (14%), and four only in Germany, the Angel 48151 by the widest margin (11%).
The biggest gaps
On Amazon UK 27 models cost at least twice the US price, and on Amazon Germany 19; 12 of them do so in both countries. The largest UK gaps are on the Digital Essentials ACW8105-004 (+329%) and the Speedway 46855 (+235%), and in Germany only the Mini 49578 (+323%) is ahead of both. All three are among the five cheapest Invictas on Amazon US in our data.
All 269 models
Grouped by line and sorted by the UK gap within each line. Each model links to its page on our site, which shows its current Amazon price.
Pro Diver (89)
Speedway (31)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta 46855 | +235% | +181% |
| Invicta Speedway 20072 | +161% | +138% |
| Invicta Speedway 49121 | +138% | +142% |
| Invicta Speedway 26299 | +114% | +25% |
| Invicta Speedway 3644 | +98% | +96% |
| Invicta Speedway 39727 | +96% | +79% |
| Invicta Speedway 20074 | +81% | +31% |
| Invicta Speedway 24214 | +72% | +102% |
| Invicta Speedway 46843 | +70% | +69% |
| Invicta Speedway 14384 | +65% | +66% |
| Invicta Speedway 46835 | +62% | +61% |
| Invicta Speedway 47338 | +54% | +53% |
| Invicta Speedway 46846 | +54% | +53% |
| Invicta Speedway 24209 | +51% | +54% |
| Invicta Speedway 46832 | +39% | +38% |
| Invicta Speedway 46856 | +30% | +30% |
| Invicta Speedway 22785 | +28% | +74% |
| Invicta Speedway 6932 | +28% | +60% |
| Invicta Speedway 20307 | +27% | +64% |
| Invicta Speedway 20310 | +26% | +29% |
| Invicta Speedway 49107 | +26% | +31% |
| Invicta 20306 | +26% | +29% |
| Invicta Speedway 19527 | +24% | +26% |
| Invicta Speedway 25509 | +24% | +25% |
| Invicta Speedway 26308 | +23% | +28% |
| Invicta Speedway 46308 | +23% | +28% |
| Invicta Speedway 46840 | +20% | +19% |
| Invicta Speedway 46845 | +5% | +4% |
| Invicta Speedway 48912 | +3% | +1% |
| Invicta Speedway 9211 | −1% | +7% |
| Invicta Speedway 10712 | −14% | +25% |
Angel (30)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta Angel 48136 | +112% | +78% |
| Invicta Angel 17483 | +112% | +127% |
| Invicta Angel 48850 | +109% | +76% |
| Invicta Angel 28mm 48997 | +108% | +32% |
| Invicta Angel 49843 | +93% | +62% |
| Invicta Angel 30mm 48247 | +83% | +81% |
| Invicta Angel 24662 | +81% | +77% |
| Invicta Angel 48134 | +79% | −5% |
| Invicta Angel 14397 | +74% | +57% |
| Invicta Angel 38mm 48847 | +70% | +42% |
| Invicta Angel 18796 | +65% | +74% |
| Invicta Angel 19mm 48146 | +52% | +50% |
| Invicta Angel 22707 | +51% | +62% |
| Invicta Angel 38mm 28654 | +43% | +44% |
| Invicta Angel 21384 | +41% | +46% |
| Invicta Angel 35589 | +39% | +25% |
| Invicta Angel 48137 | +29% | +34% |
| Invicta Angel 48145 | +27% | +34% |
| Invicta Angel Jelly Fish 1645 | +27% | +41% |
| Invicta Angel 49847 | +26% | +32% |
| Invicta Angel 0701 | +26% | +32% |
| Invicta Angel 22708 | +25% | +29% |
| Invicta Angel 48995 | +25% | +28% |
| Invicta Angel 48845 | +23% | +27% |
| Invicta Angel 48846 | +23% | +27% |
| Invicta Angel 19218 | +22% | +29% |
| Invicta Angel 21mm 48151 | +22% | −11% |
| Invicta Angel 48996 | +22% | +26% |
| Invicta Angel 31072 | +21% | +20% |
| Invicta Angel 31068 | +2% | +41% |
Specialty (30)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta Specialty 40mm 69727 | +151% | +154% |
| Invicta 21657 | +123% | +87% |
| Invicta Specialty 43mm 47479 | +115% | +81% |
| Invicta Specialty 1270 | +106% | +86% |
| Invicta Specialty 0379 | +99% | +94% |
| Invicta 14879 | +98% | +98% |
| Invicta Specialty 43mm 47485 | +94% | +28% |
| Invicta Specialty 29382 | +71% | +70% |
| Invicta Specialty 40mm 49338 | +67% | +57% |
| Invicta Specialty 34097 | +65% | +61% |
| Invicta Specialty 48379 | +61% | +47% |
| Invicta Specialty 35681 | +54% | +37% |
| Invicta Specialty 14877 | +53% | +74% |
| Invicta Specialty 29411 | +49% | +27% |
| Invicta Specialty 47374 | +33% | +24% |
| Invicta Specialty 43mm 47484 | +32% | +37% |
| Invicta 14880 | +30% | +58% |
| Invicta Specialty 12847 | +30% | +58% |
| Invicta Specialty 40mm 49335 | +29% | +35% |
| Invicta Specialty 29401 | +29% | +32% |
| Invicta 0383 | +28% | +46% |
| Invicta Specialty 13787 | +27% | +91% |
| Invicta Specialty 14875 | +27% | +53% |
| Invicta Specialty 49350 | +26% | +31% |
| Invicta 47470 | +26% | +24% |
| Invicta 14330 | +23% | +7% |
| Invicta Specialty 47487 | +23% | +30% |
| Invicta Specialty 47375 | +21% | +21% |
| Invicta 48900 | +9% | +12% |
| Invicta Specialty 48895 | −2% | ±0% |
Bolt (15)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta Bolt 25517 | +119% | +35% |
| Invicta Bolt 25513 | +119% | +107% |
| Invicta Bolt 24217 | +95% | +68% |
| Invicta Bolt 25532 | +91% | +27% |
| Invicta Bolt 23860 | +75% | +30% |
| Invicta Bolt 25526 | +59% | +58% |
| Invicta Bolt 25522 | +28% | +100% |
| Invicta Bolt 48114 | +27% | +144% |
| Invicta Bolt 28962 | +24% | +26% |
| Invicta Bolt 48864 | +23% | +28% |
| Invicta Bolt 31317 | +22% | +25% |
| Invicta Bolt 48868 | +22% | +24% |
| Invicta Bolt 48867 | +14% | +18% |
| Invicta Bolt 48866 | −10% | −7% |
| Invicta Bolt 31315 | −10% | +24% |
Racing (15)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta Racing IN-69612 | +114% | +80% |
| Invicta Racing 40mm IN-69613 | +114% | +80% |
| Invicta Racing 43mm 47769 | +106% | +68% |
| Invicta Racing 47535 | +94% | +120% |
| Invicta Racing 48051 | +52% | +61% |
| Invicta Racing 48802 | +39% | +17% |
| Invicta Racing 48709 | +36% | +41% |
| Invicta Racing 47527 | +31% | +10% |
| Invicta Racing 49368 | +30% | +27% |
| Invicta Racing 49043 | +29% | +35% |
| Invicta 48449 | +28% | +49% |
| Invicta 48448 | +27% | +36% |
| Invicta Racing 48711 | +25% | +32% |
| Invicta Saphirex Racing 48798 | +23% | +29% |
| Invicta Racing 48163 | −3% | +49% |
Wildflower (13)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta Wildflower 47322 | +81% | +100% |
| Invicta Wildflower 48230 | +49% | +78% |
| Invicta Wildflower 46338 | +44% | +62% |
| Invicta Wildflower 22mm 0132 | +42% | +12% |
| Invicta Wildflower 48227 | +41% | +52% |
| Invicta Wildflower 48918 | +29% | +35% |
| Invicta Wildflower 17065 | +29% | +54% |
| Invicta Wildflower 48972 | +27% | +31% |
| Invicta Wildflower 21731 | +23% | +57% |
| Invicta Wildflower 21733 | +23% | +41% |
| Invicta Wildflower 46341 | +21% | +76% |
| Invicta Wildflower 48226 | −8% | +46% |
| Invicta Wildflower 48232 | −10% | +73% |
Aviator (10)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta Aviator 22522 | +146% | +122% |
| Invicta Aviator 38970 | +77% | +58% |
| Invicta Aviator 17204 | +72% | +110% |
| Invicta Aviator 17203 | +38% | +71% |
| Invicta Aviator 38968 | +36% | +37% |
| Invicta Aviator 38965 | +26% | +40% |
| Invicta Aviator 37636 | +25% | +28% |
| Invicta Aviator 37629 | +23% | +26% |
| Invicta Aviator 37634 | +23% | +25% |
| Invicta Aviator 22523 | +6% | −5% |
I-Force (10)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta I-Force 3332 | +153% | +94% |
| Invicta I-Force 19656 | +105% | +21% |
| Invicta I-Force 16974 | +93% | +96% |
| Invicta I-Force 51mm 19252 | +90% | +34% |
| Invicta I-Force 19659 | +58% | +69% |
| Invicta 1514 | +55% | +42% |
| Invicta I-Force 46mm 2770 | +53% | +65% |
| Invicta I-Force 0764 | +49% | +48% |
| Invicta I-Force 27272 | +43% | +42% |
| Invicta I-Force 1516 | +34% | +96% |
S1 Rally (8)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta S1 Rally 27918 | +108% | +99% |
| Invicta S1 Rally 16009 | +73% | +69% |
| Invicta S1 Rally 23597 | +67% | +59% |
| Invicta S1 Rally 19289 | +62% | +30% |
| Invicta S1 Rally 23080 | +31% | +67% |
| Invicta S1 Rally 20109 | +28% | +87% |
| Invicta S1 Rally 19286 | +24% | +31% |
| Invicta S1 Rally 49029 | +24% | +23% |
Other models (18)
| Model | UK vs US | Germany vs US |
|---|---|---|
| Invicta ACW8105-004 | +329% | +260% |
| Invicta ITECH-005 | +165% | +121% |
| Invicta II 45mm 6620 | +90% | +54% |
| Invicta Coalition Forces 26507 | +74% | +73% |
| Invicta Mini 49578 | +70% | +323% |
| Invicta Sea Spider 0140 | +54% | +57% |
| Invicta Subaqua Noma III 0932 | +48% | +24% |
| Invicta Venom 0359 | +45% | +55% |
| Invicta Sea Vulture 47823 | +38% | +43% |
| Invicta Mini Ring 49580 | +37% | +44% |
| Invicta Sea Vulture 47821 | +32% | +64% |
| Invicta Vintage 46858 | +27% | +25% |
| Invicta TI-22 47512 | +24% | +25% |
| Invicta Artist Skull 42302 | +24% | +25% |
| Invicta 24191 | +24% | +25% |
| Invicta 1272 | +23% | +25% |
| Invicta Lady's Vintage 46665 | +23% | +29% |
| Invicta Subaqua Noma III 0924 | +22% | +25% |
Limits of this data
These are Amazon listing prices, some from third-party sellers, and Amazon changes them often, so single models can move a lot from day to day. Our catalogue covers the Invicta models we have added, not every Invicta. Models that were out of stock in one of the three countries, or had no price from the past seven days, are not included. Sales tax in the US varies by state and is not included. Lines are taken from the product names, so a model whose name does not mention its line is counted under other models.
Watches we recommend
Frequently asked questions
Is an Invicta cheaper in the US than in the UK and Germany?
Almost always. Across 269 Invicta models on Amazon, the US was the cheapest of the three for 254. The median model costs 39% more in the UK and 46% more in Germany than in the US (22 October 2026, VAT included), and 16% and 22% more with VAT taken out.
Which Invicta watches are cheaper in Europe than in the US?
In our data, 15 of the 269. The Pro Diver 22971, the Pro Diver 45812 and the Bolt 48866 cost less in both the UK and Germany than in the US, a further eight cost less only in the UK and four only in Germany. Without VAT, the UK was below the US price for 24 models and Germany for 20.
How much more does an Invicta Pro Diver cost in Europe?
The median Pro Diver in our data costs 41% more on Amazon UK and 55% more on Amazon Germany than on Amazon US, or 17% and 31% more without VAT. Amazon US was the cheapest of the three for 85 of the 89 Pro Diver models.
About the author
Serdar D.Watch Editor
View profileSerdar D. is the editor at BraveryWatch. He believes a good watch should be not just expensive but right. He gets deep into the details, then turns them into something that is genuinely a pleasure to read. He gives relaxed, useful advice through the eyes of someone who truly cares about watches.