Women's Watch Brands on Amazon US, by Real Price: Anne Klein, Nine West, Coach, Citizen and More

Which women's watch brands are on Amazon US?

In our count, Anne Klein, Guess and Invicta have the most women's watches on Amazon US, followed by Nine West, Citizen, Coach and Timex; those seven make up about three in four of the women's watches we track there, which span 32 brands. At Bravery Watch we check their prices regularly, and nearly all of these watches are on our women's watches page.

The short answer depends on what the watch has to do. For the lowest budget, Nine West and Anne Klein have the most choice at $50 or less; for swimming, Guess and Invicta have the most models rated to 100 meters; for a watch that charges from light, Citizen has by far the most; and above $1,000, nearly every option is a Rado.

Looking for	Brand and model	Why	Amazon US price band
Lowest budget	Nine West NW/2099WTTT	36 mm, not water resistant	Under $50
Classic, slim wrist	Anne Klein AK/2159SVSV	31 mm, Roman numerals, no depth in spec table	Under $50
Easy-to-read dial	Timex Easy Reader	25 mm, leather strap, 30 m	Under $50
Swimming on a budget	Casio LRW-200H	33 mm, 100 m	Under $50
Swimming, small case	Invicta Pro Diver 8942	24.5 mm steel, 100 m	$50 to $100
Swimming, steel bracelet	Guess GW0308L5	36 mm, 100 m	$100 to $200
A Coach gift, small case	Coach Elliot 28mm	28 mm, 30 m	$100 to $200
Charges from light	Citizen FE1140-86L	29 mm, Eco-Drive, 50 m	$100 to $200
Swiss automatic	Rado DiaStar Original	30 mm, sapphire crystal, 100 m	Over $1,000

How much do women's watches cost, brand by brand?

Most brands keep nearly all of their women's watches in one or two price bands. Among the women's watches we track, every Nine West, Casio and Golden Hour costs $100 or less, while not one Coach, Citizen, Rado, Bulova or Daniel Wellington does. The table counts the 20 brands with at least five women's watches in our Amazon US count.

Brand	Women's watches	$50 or less	$50 to $100	$100 to $300	Over $300
Anne Klein	136	75	57	4	0
Guess	109	0	23	86	0
Invicta	72	12	58	2	0
Nine West	54	52	2	0	0
Citizen	42	0	0	31	11
Coach	41	0	0	41	0
Timex	39	17	16	6	0
Casio	26	22	4	0	0
Rado	18	0	0	0	18
Bulova	13	0	0	7	6
Golden Hour	12	12	0	0	0
Daniel Wellington	11	0	0	11	0
Swarovski	9	0	0	2	7
Twoption	9	9	0	0	0
Ln Lenqin	7	7	0	0	0
Oupinke	7	0	0	7	0
Fossil	6	0	5	1	0
Michael Kors	6	0	1	5	0
Sekonda	6	0	5	1	0
Hannah Martin	5	4	1	0	0

Anne Klein clearly sits on the lower side too, with nearly all of its women's watches at $100 or less. To browse by style instead, see our women's fashion watches. The other 12 brands have fewer than five women's watches each; Bertucci, Junghans, Hamilton, Skagen and Seiko are among them.

Which women's watch brands cost $50 or less?

Of the 647 women's watches we track on Amazon US, 212 cost $50 or less, and 127 of them come from two brands: Anne Klein and Nine West. Casio, Timex, Invicta and Golden Hour follow.

Say you have $50 for a watch for your sister or your mother. My first question would be how much water it will see. If the answer is "not much," I would get the Nine West NW/2099WTTT, a 36 mm metal bracelet watch under $50 on Amazon, with a white dial, crystal accents, mineral crystal, Japanese quartz and a spec table that says "Not Water Resistant." Amazon lists 51 of Nine West's 54 women's watches the same way, so I wouldn't do the dishes with one on.

For a slimmer wrist and a more classic look, the Anne Klein AK/2159SVSV is under $50 as well: a 31 mm metal bracelet watch with a silver Roman-numeral dial, mineral crystal, Japanese quartz and a spec table that says "Water Resistant" but gives no depth.

If an easy-to-read dial comes first, the Timex Easy Reader, under $50, has a 25 mm brass case, a leather strap, Arabic numerals and 30 meters of water resistance. For someone who wants to swim in her watch, the Casio LRW-200H is under $50 too, with a 33 mm resin case, a date display and a 100-meter rating.

The Golden Hour GH-1314, under $50 and sold as a nurse watch, has a 38 mm steel case, a silicone strap, 24-hour markings, a dial that glows in the dark and 30 meters of water resistance. To shop by budget rather than brand, see our guide to the best watches under $100.

Which women's watch brands cost $50 to $100?

Between $50 and $100 we track 178 women's watches on Amazon US, and Invicta and Anne Klein are neck and neck here; for Invicta this band is home, with 58 of its 72. Guess and Timex come next, though most Guess models sit one band higher.

For a small watch you can swim in, I would point to the Invicta Pro Diver 8942, at $50 to $100: a 24.5 mm stainless steel case on a stainless steel bracelet, a blue dial with gold accents, mineral crystal, Japanese quartz and a 100-meter rating; the listing title calls it two-tone. That pairing is hard to find: of the 133 women's watches with a case of 25 mm or less, only 4 are rated to 100 meters or more. More models are in our Invicta Pro Diver buying guide.

Which women's watch brands cost $100 to $300?

Between $100 and $300 we track 209 women's watches on Amazon US, and three brands hold most of them: Guess, Coach and Citizen. Every Coach women's watch we track is in this band, most of them under $200.

For a Coach gift, I would start with the Coach Elliot 28mm, at $100 to $200: a 28 mm gold-tone plated steel case, a steel bracelet, a black dial and mineral crystal, rated to 30 meters.

If she wants to swim but prefers a steel bracelet and a colored dial, the Guess GW0308L5 from the Luna line fits, at $100 to $200: a 36 mm case, a steel bracelet, a green dial and a 100-meter rating.

Citizen is different on the inside: going by their listing titles, 32 of its 42 women's watches are Eco-Drive models, which charge from light instead of running on a disposable battery. The example in this band is the Citizen FE1140-86L, a light-powered Eco-Drive at $100 to $200 with a 29 mm stainless steel case and bracelet, a blue dial, a date window at 3 o'clock, mineral crystal and 50 meters of water resistance.

For a white dial on a brown leather strap, the Daniel Wellington Petite 32mm, at $100 to $200, has a 32 mm steel case, Japanese quartz and 30 meters of water resistance. Bulova's ladies' models start here and run higher. For the day and the date on a small watch, the Bulova Classic Wilton, at $200 to $300, has a 29 mm steel case and bracelet, a domed mineral crystal and 30 meters of water resistance; more of the brand is in our Bulova guide.

Michael Kors and Fossil have only six women's watches each in our count, Michael Kors mostly at $100 to $300 and Fossil mostly at $50 to $100. For picks by budget, see the best watches under $300.

Which women's watch brands cost more than $300?

Only 48 of the 647 women's watches we track on Amazon US cost more than $300, and Rado, Citizen, Swarovski and Bulova make up most of them. Above $1,000 the list is almost all Rado, 18 of 20, and every one of those Rados has a sapphire crystal; most are automatic.

For Eco-Drive in a very small case that can also go in the pool, the Citizen EW1544-53A, at $300 to $500, has a 26 mm stainless steel case, a two-tone stainless steel bracelet, a white dial and a 100-meter rating. More of the line is in our Citizen Eco-Drive guide.

For a Swiss automatic, the Rado DiaStar Original R12170333, over $1,000, has a 30 mm stainless steel case and bracelet, a purple oval dial, sapphire crystal and 100 meters of water resistance; its listing title calls it "Open Heart," meaning a small opening in the dial shows the balance wheel.

Our women's watches page also lists seven Longines models above $1,000, but their listing titles and specs do not say who they are made for, so they are not counted here. The best watches under $500 picks models by budget.

All the picks side by side

Watch	Case	Water resistance (spec table)	Movement	Amazon US price band
Nine West NW/2099WTTT	36 mm metal	Not water resistant	Japanese quartz	Under $50
Anne Klein AK/2159SVSV	31 mm metal	Water resistant, no depth in spec table	Japanese quartz	Under $50
Timex Easy Reader	25 mm brass	30 m	Quartz	Under $50
Casio LRW-200H	33 mm resin	100 m	Japanese quartz	Under $50
Golden Hour GH-1314	38 mm steel	30 m	Japanese quartz	Under $50
Invicta Pro Diver 8942	24.5 mm steel	100 m	Japanese quartz	$50 to $100
Coach Elliot 28mm	28 mm plated steel	30 m	Quartz	$100 to $200
Guess GW0308L5	36 mm metal	100 m	Quartz	$100 to $200
Citizen FE1140-86L	29 mm steel	50 m	Eco-Drive	$100 to $200
Daniel Wellington Petite 32mm	32 mm steel	30 m	Japanese quartz	$100 to $200
Bulova Classic Wilton	29 mm steel	30 m	Japanese quartz	$200 to $300
Citizen EW1544-53A	26 mm steel	100 m	Eco-Drive	$300 to $500
Rado DiaStar Original	30 mm steel	100 m	Swiss automatic	Over $1,000

Which watch brand is best for women?

I wouldn't answer that with one brand name, because it depends on what you want from the watch. For a slim wrist, look at case size: the median women's case is smallest at Casio, 22.5 mm, and 28 mm at Anne Klein, Coach and Daniel Wellington, against 36 mm or more at Nine West and Invicta. If you don't want to deal with batteries, start with Citizen and its Eco-Drive models.

If she swims, look first at Guess and Invicta, which have the most women's watches rated to 100 meters; fewer than one in six with a stated depth reaches that rating. For an automatic, Rado makes about half of the few automatics in our count, and a digital display points to Casio, Timex or Golden Hour.

Quartz is the norm: 584 of the 647 women's watches we track list a quartz movement in their spec table, and our automatic vs quartz comparison explains the difference. For model picks, see the best watches for women; for brands in general, the best watch brands for value.

What size is a women's watch?

A typical women's watch is about 32 mm across: that is the median of the 586 women's watches whose spec table gives a case size, and 315 of them are 32 mm or smaller. For men's watches on the same shelf the median is 42 mm (our men's case size data has more), and only 14 of 951 are 32 mm or smaller. To see which size suits you, measure your wrist and enter it in our watch size calculator; for more small cases, see the best watches for small wrists or our watches under 32 mm.

Are women's watches on Amazon water resistant?

Most are, but about one in five is not: of the 625 women's watches whose spec table rates water resistance, 119 say "Not Water Resistant," and almost all of those are Anne Klein or Nine West models. Most of the rest say "Water Resistant," and about two in three of those also give a depth.

Where a depth is given, it is most often 30 meters, which handles rain and hand washing but not swimming. Only 58 of the 362 women's watches with a stated depth are rated to 100 meters or more, the level to look for if you want to swim. Our water resistance guide explains each rating, and watches rated to 100 meters are collected in our 100 m / 10 ATM category.

What should you check before buying on Amazon?

Check the seller first: the product page says who sells the watch, and if it is not Amazon, the return and warranty terms can depend on that seller; our guide on how to spot a fake watch shows what to check when it arrives. Prices on Amazon.com do not include sales tax, which is added at checkout based on your state.

Buying a gift without knowing her wrist size? A smaller case on an adjustable strap is the safer bet, and check the water rating before you wrap it. Our Christmas watch gift guide has more gift ideas, from a small-budget pick to a dress watch. Happy shopping.

How we checked

The numbers come from the Bravery Watch catalog on October 22, 2026. Of the 2,097 watches in stock on Amazon US with a price updated in the past seven days, we counted the 647 that our catalog files as women's watches and whose Amazon spec table or title says so; listings filed as men's or unisex were left out, even with women's in the title, as was one listing whose title and Amazon department both say men's. Case size, water resistance, movement and crystal come from each listing's spec table and the Eco-Drive count from the titles; values missing there were not counted. Price bands are in US dollars before sales tax, brand counts cover the models in our catalog rather than each brand's full collection, and our product pages show the current Amazon US price.