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The Best Watches Under £200 in the UK (2026)

The Best Watches Under £200 in the UK (2026), Seiko Men's SNK355K Seiko 5 Automatic Silver Dial Stainless
Serdar D.Watch Editor
15 min read

Can you get a good watch for £200? You can, and it can be the kind £100 rarely buys: an automatic movement or a sapphire crystal. At Bravery Watch we track watch prices on Amazon UK. On 22 October 2026, 1,512 of the watches we track were in stock there with a price updated in the past week; 1,230 of them cost £200 or less, and 401 cost between £100 and £200.

Key takeaways

  • For a first automatic under £200 on Amazon UK, the best pick is the Seiko 5 SNK355K (37 mm steel case, day and date, see-through caseback); for diving, the Orient Kano (200 m, screw-down crown); for a dress watch, the Orient Bambino Version 7.
  • The extra £100 mostly buys the movement: one in eight of the watches we track between £100 and £200 on Amazon UK is automatic, against fewer than one in a hundred at £100 or less, while the share rated to 100 metres barely moves.
  • For watches that sell for $100 to $200 in the US, the median UK price is only 3 per cent higher once VAT is taken out, and you still pay UK VAT on a US order (at checkout up to £135, on delivery with a handling fee above that), so for most of them Amazon UK is the better buy.

What is the best watch under £200?

The short answer, from the watches we track at Bravery Watch: the Seiko 5 SNK355K is the best first automatic under £200, the Orient Contemporary the best cheaper one and the Orient Bambino Version 7 the best dress watch. For swimming and diving, the Orient Kano; for a quartz field watch with a sapphire crystal, the solar Timex Expedition North Field Post. For women, the Guess GW0308L5 to swim in, or the small, slim Skagen Freja Lille. If I could keep only one, it would be the Orient Contemporary, a 40 mm automatic you can swim in. For a sturdy everyday watch, £100 is enough; see our guide to the best watches under £100.

Best forWatchWhyAmazon UK price band
A first automaticSeiko 5 SNK355K37 mm steel, day-date, see-through caseback£150 to £200
An automatic for lessOrient Contemporary40 mm, automatic, 100 m£100 to £150
DressOrient Bambino Version 738.4 mm, automatic, small seconds£150 to £200
Swimming and divingOrient Kano44 mm, automatic, 200 m, screw-down crown£150 to £200
Quartz, field styleTimex Expedition North Field Post41 mm, solar, sapphire, 100 m£100 to £150
ChronographTimex Waterbury Classic40 mm, quartz chronograph, 50 m£100 to £150
Running, with GPSGarmin Forerunner 55GPS running smartwatch, 50 m£100 to £150
Women's, to swim inGuess GW0308L536 mm, steel bracelet, 100 m£150 to £200
Women's, small and slimSkagen Freja Lille26 mm, 7 mm thick, 50 m£100 to £150

What does £200 buy that £100 doesn't?

Mostly, an automatic movement. Of the 829 watches we track at £100 or less on Amazon UK, only six are automatic; of the 401 between £100 and £200, 50 are. Sapphire crystal is more common too: 51 of the 401 have one according to their listings, against 39 of the 829.

Water resistance hardly changes. Of the 829 watches at £100 or less, 165 are rated to 100 metres or more, against 96 of the 401 between £100 and £200; among those whose listing gives a rating, that is 29 and 31 per cent. If you just need a watch to swim in, the second £100 adds little, and the same goes for digital (LCD) watches: only seven of the 401, not counting smartwatches. Our budget watches page has more up to £250.

Which watch brands can you get under £200?

Brand (watches we track on Amazon UK)£100 to £200£200 or less
Guess125187
Invicta89309
Timex35169
Tommy Hilfiger2933
Daniel Wellington1822
Orient1515

The brands that fill the shelf under £100 almost vanish here: among the watches we track, Casio, Ravel and Sekonda have more than 300 at £100 or less but only four between £100 and £200. Guess, Tommy Hilfiger and Daniel Wellington take their place; Guess alone accounts for 72 of the 125 women's watches in this range.

The mix of automatic brands shifts within the range too: between £100 and £150, most of the automatics are Invicta, 17 of 24, while between £150 and £200 at least half of them are Orient or Seiko, two brands we did not find at all at £100 or less.

What is the best automatic watch under £200?

If a friend asked me to choose their first automatic, I would show them the Seiko 5 SNK355K, a 37 mm steel automatic with a day and date display, a Hardlex crystal and a see-through caseback. At 37 mm it is one of the few men's watches here at 40 mm or less. Its listing gives 30 metres and adds "splash and rain only", so it is not one to swim in. The Seiko 5 SNK355K costs between £150 and £200 on Amazon UK; our guide on whether the Seiko 5 is worth it has more on the Seiko 5 family.

An automatic is a mechanical watch that winds itself as you wear it, so it needs no battery, but it keeps less exact time than a quartz watch, and most automatics stop after a day and a half to two days off the wrist. Our guides to automatic vs quartz and how to wind an automatic watch explain both.

If your budget stops at £150, the Orient Contemporary is a 40 mm steel automatic with a blue dial and 100 metres of water resistance, so you can swim in it. The Orient Contemporary is the only Orient we track with a current Amazon UK price between £100 and £150.

For a dress watch, the Orient Bambino Version 7 has a 38.4 mm steel case, an automatic movement that can also be wound by hand, a black dial with Roman numerals and small seconds, and 30 metres of water resistance. The Orient Bambino Version 7 costs between £150 and £200 on Amazon UK. Our Orient Bambino review covers the standard Version 7; this pick is the Small Seconds model. Our guide to the best dress watches adds quartz options, and more are on our dress watches page.

More automatics are in our automatic watches category, and our guide to the best automatic watches under £500 covers a bigger budget.

What is the best dive watch under £200?

No watch is truly waterproof; the figure on the listing is its water resistance. A rating of 30 metres means rain and hand-washing, 50 metres a brief, shallow swim at most, and 100 metres is the rating to swim with; for diving, look for 200 metres and a screw-down crown, as our water resistance guide explains.

The Orient Kano has both: a 44 mm steel automatic, which its listing also calls the Big Mako, with a screw-down crown, a screw-in caseback and 200 metres. Our catalogue lists it as the Orient Sports 44mm. The Orient Kano costs between £150 and £200 on Amazon UK.

The Seiko 5 Sports SRPD65K1 is a 42.5 mm automatic with a unidirectional rotating bezel; its listing gives 100 metres but does not mention a screw-down crown, so it is a watch to swim in, not to dive with. The Seiko 5 Sports costs between £150 and £200 on Amazon UK, and our guide on how to use a dive watch bezel shows what the bezel is for.

For less, the Invicta Pro Diver 29180 is a 42 mm steel automatic rated to 200 metres, for between £100 and £150, but its listing does not say whether the crown screws down, so check before you dive with it. All three are big watches; more are on our dive watches page.

What is the best quartz watch under £200?

If you want a quartz watch that charges from light, the Timex Expedition North Field Post is solar-powered, with a 41 mm steel case, a sapphire crystal and 100 metres of water resistance. The Timex Expedition North Field Post costs between £100 and £150 on Amazon UK, and our guide to sapphire vs mineral crystal explains what sapphire changes.

What is the best chronograph watch under £200?

We picked a quartz chronograph from each half of the budget. The Timex Waterbury Classic is a quartz chronograph with a 40 mm steel case and a blue dial, rated to 50 metres, for between £100 and £150. The Seiko SSB427P1 is a quartz chronograph with a 41.5 mm steel case and a tachymeter scale, rated to 100 metres, for between £150 and £200. Our guide to the best chronograph watches explains how to read one, and our chronograph page lists more.

What is the best field watch under £200?

Our quartz pick, the Timex Expedition North Field Post, is also a field watch: a plain, easy-to-read style that started out as military issue.

If your wrist is slim, the Bertucci A-1S Field is a 36 mm steel field watch with a Japanese quartz movement, a screw-down crown and 100 metres of water resistance; its listing mentions a four-year battery. The Bertucci A-1S Field costs between £100 and £150 on Amazon UK. For mechanical field watches, see our guide to the best field watches; more are on our field watches page.

What is the best women's watch under £200?

Ladies' watches are well covered: of the 401 watches we track between £100 and £200 on Amazon UK, 125 are women's watches. For swimming, the Guess GW0308L5 has a 36 mm metal case, a green dial, a steel bracelet and 100 metres of water resistance, for between £150 and £200; our catalogue lists it as the Guess Luna. For a small, slim dress watch, the Skagen Freja Lille is 26 mm across and 7 mm thick, rated to 50 metres, for between £100 and £150.

For some sparkle, the Swarovski Cosmopolitan is a 31.75 mm Swiss-made watch with a rose gold-tone finish and clear crystals, according to its listing title, rated to 50 metres, for between £150 and £200. Our women's watches page has more, and our guide to the best watches for women helps with sizing.

What is the best smartwatch or running watch under £200?

We picked three Garmin smartwatches that fit a £200 budget on Amazon UK. The Garmin Forerunner 55 is a GPS running smartwatch rated to 50 metres, for between £100 and £150. The Garmin Forerunner 165 is a GPS running smartwatch with a colour AMOLED touchscreen, rated to 50 metres, for between £150 and £200. For a general smartwatch rather than a running watch, the Garmin vívoactive 5 is a health and fitness GPS smartwatch with an AMOLED display and, according to its listing title, up to 11 days of battery, for between £150 and £200. Other models are on our smartwatches page.

All the picks side by side

WatchMovementCaseWater resistance (per listing)Amazon UK price band
Seiko 5 SNK355KAutomatic37 mm steel30 m£150 to £200
Orient ContemporaryAutomatic40 mm steel100 m£100 to £150
Orient Bambino Version 7Automatic38.4 mm steel30 m£150 to £200
Orient KanoAutomatic44 mm steel200 m£150 to £200
Seiko 5 Sports SRPD65K1Automatic42.5 mm PVD steel100 m£150 to £200
Invicta Pro Diver 29180Automatic42 mm steel200 m£100 to £150
Timex Expedition North Field PostSolar quartz41 mm steel100 m£100 to £150
Timex Waterbury ClassicQuartz chronograph40 mm steel50 m£100 to £150
Seiko SSB427P1Quartz chronograph41.5 mm steel100 m£150 to £200
Bertucci A-1S FieldQuartz36 mm steel100 m£100 to £150
Guess GW0308L5Quartz36 mm metal100 m£150 to £200
Skagen Freja LilleQuartz26 mm steel50 m£100 to £150
Swarovski CosmopolitanQuartz31.75 mm steel50 m£150 to £200
Garmin Forerunner 55Smartwatchresin50 m£100 to £150
Garmin Forerunner 165Smartwatchfibre-reinforced polymer50 m£150 to £200
Garmin vívoactive 5Smartwatchfibre-reinforced polymer50 m£150 to £200

What size watch should I get?

Big watches dominate this range: of the 245 men's watches we track between £100 and £200 on Amazon UK, only 39 measure 40 mm or less. If your wrist is slim, look at the 36 mm Bertucci, the 37 mm SNK355K, the 38.4 mm Bambino or the 40 mm Contemporary rather than the 44 mm Kano. Diameter is only half the story: lug-to-lug length decides whether a watch overhangs your wrist, as our guide on how to size a watch explains, and our watch size calculator turns your wrist measurement into a case size.

Is a £200 watch cheaper from Amazon US?

Usually not, once you count the VAT. Across the 246 watches on sale on Amazon US, Amazon UK and Amazon.de that cost $100 to $200 in the US, the median UK price is 24 per cent higher, but UK prices include 20 per cent VAT and US prices exclude sales tax; without VAT the median gap is 3 per cent. For about one watch in five, though, that gap is more than 20 per cent, and a US order can then work out cheaper. Our Orient price comparison found the same for Orient: the gap is mostly VAT.

Ordering from the US does not avoid the VAT. According to GOV.UK, on an order of £135 or less the seller adds the VAT at checkout; above £135 the delivery company collects the VAT and any customs duty on delivery, and carriers such as Royal Mail add a handling fee. A 3 per cent gap will not cover international shipping, let alone that fee, so on this budget I would buy from Amazon UK.

What should I check before buying a £200 watch on Amazon UK?

Look at the seller first: the product page says who is selling, and the warranty can depend on it. Citizen gives its warranty only on watches from an authorised retailer, and Seiko warns about unauthorised sellers on its own website. If the seller is not the brand or a retailer it lists as authorised, ask about the warranty before you buy and check the watch when it arrives; our guide on how to spot a fake watch shows what to look for.

In the UK you can cancel an online order within 14 days without giving a reason and reject a faulty watch within 30 days; under the Consumer Rights Act 2015, a fault that appears in the first six months is presumed to have been there from the start. Amazon UK prices include VAT, so the £200 limit is the price on the page.

Buying a present? See our gift guide; with more to spend, our guide to the best watches under £300 is the next step up.

Happy hunting.

How we counted

The figures come from the Bravery Watch catalogue on 22 October 2026: the 1,512 watches in stock on Amazon UK with a price updated in the past seven days, banded by the Amazon UK price in pounds, including VAT. Specifications come from the technical details table of each Amazon listing or from its title; where neither gives a figure, we did not count the watch as having that feature. Our catalogue does not cover every watch on Amazon UK, and prices change daily, more so around sales such as Black Friday; our product pages show the current Amazon UK price. The US comparison uses watches sold on all three Amazon sites in the same week, converted at the European Central Bank rate of 21 October 2026.

Watches we recommend

Frequently asked questions

What is the best men's watch under £200 in the UK?

It depends on what you want it for. For a first automatic, the Seiko 5 SNK355K; for diving, the Orient Kano; for a dress watch, the Orient Bambino Version 7; for a quartz watch with a sapphire crystal, the Timex Expedition North Field Post. All four cost under £200 on Amazon UK.

Can you get a good mechanical watch for under £200?

Yes, an automatic one. Of the 401 watches we track between £100 and £200 on Amazon UK, 50 are automatic, against only six of the 829 at £100 or less. The Seiko 5 SNK355K, the Orient Bambino Version 7 and the Orient Contemporary are good places to start.

Are watches under £200 waterproof?

None is fully waterproof, but those rated to 100 metres or more, such as the Orient Contemporary, the Timex Expedition North Field Post and the Guess GW0308L5, are fine to swim in. A watch rated to 30 metres, like the Seiko 5 SNK355K, is for splashes and rain only.

What is the best Seiko watch under £200?

Four of the Seiko watches we track on Amazon UK cost £200 or less, all between £150 and £200: the Seiko 5 SNK355K for a first automatic, the Seiko 5 Sports SRPD65K1 with a diver's bezel and the Seiko SSB427P1 chronograph.

What is the best Orient watch under £200?

The Orient Bambino Version 7 as a dress watch, the Kano for diving and the Contemporary under £150. Of the 15 Orient watches we track at £200 or less on Amazon UK, 14 cost more than £150.

What is the best dive watch under £200 in the UK?

The Orient Kano: automatic, with a screw-down crown and a water resistance of 200 metres, for between £150 and £200 on Amazon UK. For less, the Invicta Pro Diver 29180 is also rated to 200 metres and costs between £100 and £150, though its listing does not say whether the crown screws down.

What is the best women's watch under £200?

The Guess GW0308L5 to swim in (100 metres) or the 26 mm Skagen Freja Lille if you want it small and slim; both cost under £200 on Amazon UK.

What is the best smartwatch under £200 in the UK?

Of the smartwatches we track on Amazon UK, the Garmin Forerunner 55, a GPS running smartwatch rated to 50 metres, costs between £100 and £150, and the Garmin vívoactive 5, a health and fitness GPS smartwatch with an AMOLED display, costs between £150 and £200.

Serdar D.

About the author

Serdar D.

Watch Editor

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Serdar D. is the editor at BraveryWatch. He believes a good watch should be not just expensive but right. He gets deep into the details, then turns them into something that is genuinely a pleasure to read. He gives relaxed, useful advice through the eyes of someone who truly cares about watches.

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